Virtually all Canadian adults are roughly equal in terms of their online purchasing. Gen-Xers are only slightly more likely to shop online than Baby Boomers.
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Tag: eCommerce
Men and Women Shop Online Equally
Per capita, Women and Men shop online in Equal Proportions. That means that items aimed at either gender are just as likely to sell, including gifts for one or the other, but there are some pitfalls here.
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80% Find it Online First
80% of Canadians find what they want Online, even if they Purchase it in Store, and 1 in 3 Canadians make at least one online purchase per month.
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73% Prefer to Buy Canadian
They want more variety, better prices and faster delivery. This gives you an edge over the biggest US corporations. Take advantage of it.
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