Professor speaks out against dangerous corner of the internet: ‘They’ve made products that can be gamed’

Author: Lily Crowder | Source: The Cool Down | Read the full article in English

In a recent discussion, UCLA professor Safiya Umoja Noble highlighted the dangers of misinformation in the realm of artificial intelligence, particularly regarding clean energy topics. She pointed out that search engines often prioritize content based on who pays the most, which can lead to biased and unreliable information being presented to users. This is especially concerning when it comes to understanding renewable energy sources like wind, solar, and hydroelectric power.

Noble emphasized that many people, including her students, struggle to differentiate between credible information and AI-generated content. This confusion can result in the use of misleading sources in academic work. She urged the public to be cautious when using AI tools for research and to rely on trusted sources to ensure they are getting accurate information.

To combat the spread of misinformation, Noble recommends using AI sparingly and being aware of its limitations. By critically evaluating sources and comparing information, individuals can help reduce the impact of false narratives and contribute to a more informed discussion about clean energy and environmental issues.

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