AI Glasses ‘Original’ Google, Will They Return After 14 Years? [Yoon Min-hyuk’s Silicon Valley View]

Author: 윤민혁 | Source: 서울경제 | Read the full article

Google is making a significant move to re-enter the smart glasses market after a long hiatus of 14 years. The tech giant is reportedly in the final stages of acquiring a startup called AdHoc Microsystems, which specializes in eye-tracking technology. This acquisition, valued at $115 million, is part of Google's broader strategy to develop a new operating system for augmented reality devices, in collaboration with companies like Samsung.

The original Google Glass was introduced back in 2011 but failed to gain traction in the market due to high costs and performance issues. After discontinuing the project in 2023, Google is now looking to leverage advancements in artificial intelligence and low-power technology to create a more viable product. The landscape for smart glasses has evolved significantly, with competitors like Meta actively developing their own devices, making it a ripe opportunity for Google to make a comeback.

This renewed focus on smart glasses could also benefit Samsung, which is partnering with Google on related projects. Together, they are working on a headset and an operating system designed for augmented reality, indicating a strong collaboration between the two tech giants. As the market matures, Google's return could signal a new era for smart glasses, potentially offering consumers a more functional and appealing product.

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