AI, electric vehicles, de-extinction: Here are the big ideas from SXSW weekend one.
Author: Austin American-Statesman | Source: USA TODAY | Read the full article
The South by Southwest (SXSW) Conference and Festival has kicked off, showcasing exciting innovations that could shape the future. One of the highlights was a discussion led by Ben Lamm, CEO of Colossal Biosciences, who talked about the company's mission to bring back extinct species like the woolly mammoth. This ambitious project aims not only to revive these creatures but also to contribute to biodiversity and health research.
Dell Technologies also made a splash at the event, presenting their new AI-driven products designed to enhance user productivity. Attendees experienced interactive exhibits, including an AI bartender that personalized cocktails. This initiative reflects Dell's commitment to integrating artificial intelligence into everyday technology.
Rivian, the electric vehicle manufacturer, offered attendees a chance to test drive their vehicles on an off-road course, highlighting their commitment to sustainable transportation. The festival also featured discussions on various topics, including data privacy and space exploration, with NASA's Artemis II astronauts sharing insights about their upcoming mission to the moon. Overall, SXSW is buzzing with ideas that could redefine technology and society.
