LGU+ “Preventing Customer Complaints in Advance Using AI” [Korean]

Author: 안세준 기자 | Source: inews24 | Read the full article in Korean

LG Uplus has recently announced the development of a new customer management system that uses artificial intelligence (AI) to proactively identify and prevent customer complaints. This innovative system integrates various data sources, including customer service requests and quality information, allowing the AI to detect potential issues before they escalate into actual complaints.

Previously, customers had to report problems directly to service centers, which often meant that issues were only addressed after they had already caused inconvenience. With the new AI-driven system, LG Uplus can now anticipate customer dissatisfaction by analyzing data and identifying unusual patterns. This means that service staff can reach out to customers to inform them of potential issues, even before the customers themselves notice any problems.

The company aims to enhance customer satisfaction by addressing minor inconveniences before they become significant issues. By improving service quality and reducing the likelihood of complaints, LG Uplus hopes to increase customer loyalty and decrease the rate of service cancellations. They also plan to expand the system's capabilities to monitor additional home devices in the future.

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