Databricks at MWC 2025: Telecommunications runs on the Data Intelligence Platform [United States]

Author: Databricks | Source: Databricks | Read the full article

As the Mobile World Congress (MWC) 2025 approaches, the telecommunications sector is gearing up for significant advancements in digital technology. Scheduled to take place from March 3-6 in Barcelona, Spain, this event will bring together industry leaders to discuss innovative technologies and their impact on the future of telecommunications.

Artificial intelligence (AI) is set to play a crucial role in this transformation, moving beyond just a trendy topic to become an essential part of telecom operations. The focus will be on implementing AI in practical and cost-effective ways that can lead to real improvements in the industry. This includes enhancing customer experiences, preventing fraud, and optimizing network performance, all of which are vital for telecom companies to stay competitive.

However, the industry still faces challenges, particularly in improving customer satisfaction. Many customers express frustration over unexpected bills and poor onboarding experiences. Additionally, outdated systems make it hard for companies to integrate customer data, which hinders their ability to provide personalized services and timely solutions. The MWC 2025 will highlight how advanced data intelligence can help address these issues and drive innovation in telecommunications.

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