Samsung Electronics-Harman-CGV, Agreement to Build AI-Based Future Movie Theaters [Korean]

Author: 석대건 기자 | Source: 디지털투데이 | Read the full article in Korean

Samsung Electronics, Harman, and CJ CGV have joined forces to create a futuristic movie theater powered by artificial intelligence. This collaboration was announced during a signing ceremony held at the CGV Yongsan I-Park Mall, where the companies outlined their plans to integrate advanced technologies into the cinema experience.

The new movie theater will feature Samsung's Onyx cinema LED screen, which offers superior image quality and brightness compared to traditional projection methods. Additionally, Harman's immersive sound solutions will enhance the audio experience. The theater will also utilize Samsung's SmartThings Pro, an AI-driven solution that manages the environment of the cinema, adjusting lighting and air quality based on audience size and screen brightness.

Initially, two pilot theaters will be launched, with plans to expand this innovative concept to more premium CGV locations in South Korea and beyond. The executives from the involved companies expressed their excitement about how this partnership will redefine the movie-watching experience, providing audiences with a unique and optimized environment.

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