Samsung Electronics and Harman, together with CJ CGV, are embarking on the construction of a future-oriented cinema with ‘SmartThings Pro’. [Korean]

Author: 최아람 기자 | Source: econonews.co.kr | Read the full article in Korean

Samsung Electronics, Harman, and CJ CGV have joined forces to create a next-generation movie theater experience that leverages advanced AI technology. They recently signed a strategic partnership agreement to develop an innovative cinema that promises enhanced comfort and immersion for moviegoers. This collaboration aims to redefine the movie-watching experience by integrating cutting-edge technology into the theater environment.

The new cinema will feature Samsung's Onyx LED screens, which provide superior brightness and color accuracy compared to traditional projectors. Additionally, Harman's audio solutions will deliver high-quality sound, allowing viewers to fully immerse themselves in the film. The theaters will also utilize Samsung's smart air conditioning and air purification systems to ensure a comfortable viewing atmosphere.

As part of this initiative, the theaters will be equipped with Samsung's SmartThings Pro, an AI solution that automates various functions such as lighting and climate control based on audience size and screen brightness. The first two theaters will be piloted before expanding to more locations, setting a new standard for cinema experiences in the future.

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