Disney relies on AI to promote creative processes [German]

Author: IT BOLTWISE | Source: IT BOLTWISE | Read the full article in German

Disney, a major player in the entertainment industry, is exploring the use of artificial intelligence (AI) to enhance and streamline its creative processes. CEO Bob Iger highlighted the potential of AI to improve how audiences experience entertainment while ensuring that the creativity of Disney's employees and the company's intellectual property are well protected. This initiative comes at a time when AI is becoming increasingly important across the entertainment sector, particularly in areas like post-production and visual effects.

The company aims to leverage AI to work more efficiently while still supporting the artistic visions of its creators. Iger pointed out that Disney has a history of embracing new technologies to achieve its creative goals, citing innovations like the BDX droids developed by Disney Imagineering. He emphasized that while technology plays a crucial role, human creativity will always remain at the forefront of Disney's endeavors.

However, the rapid advancement of AI technology also presents challenges. Disney is committed to safeguarding its intellectual property and respecting the rights of its creative workforce. As the industry grapples with the implications of automation, Disney must find a balance between harnessing the benefits of AI and addressing the concerns of its creative talent. The future of Disney is likely to be significantly influenced by how it integrates AI while maintaining its core values.

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