Adjust: AI and privacy-first technologies fuel APAC’s e-commerce boom and mobile app growth in 2025
Gadgets Magazine | Adjust | Read the full article
In 2025, the mobile app industry is experiencing significant growth, particularly in the Asia-Pacific (APAC) region, where e-commerce is booming. A recent report from Adjust highlights that app installations have increased by 26% year-over-year, even though the time users spend on these apps has slightly decreased. This suggests that shoppers are becoming more efficient at finding and purchasing products through mobile applications.
The report emphasizes the growing role of artificial intelligence (AI) in shaping marketing strategies and improving user experiences. AI is being used to create personalized content and streamline production processes, making apps more engaging for users. Additionally, as privacy regulations evolve, more users are opting in to share their data, which is crucial for delivering tailored advertisements.
Marketers are encouraged to adapt their strategies to leverage these trends, especially in countries like Indonesia, Malaysia, and India, where mobile app usage is on the rise. The report also discusses the popularity of ultracasual games and the importance of creating seamless experiences across different platforms to meet user expectations.
