Virtually all Canadian adults are roughly equal in terms of their online purchasing. Gen-Xers are only slightly more likely to shop online than Baby Boomers.
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80% Find it Online First
80% of Canadians find what they want Online, even if they Purchase it in Store, and 1 in 3 Canadians make at least one online purchase per month.
Continue Reading73% Prefer to Buy Canadian
They want more variety, better prices and faster delivery. This gives you an edge over the biggest US corporations. Take advantage of it.
Continue ReadingMore than Books
While 24% of online shoppers are still buying books, they are also buying food (16%), clothing (43%), medicine (9%), and tech (30%).
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