Virtually all Canadian adults are roughly equal in terms of their online purchasing. Gen-Xers are only slightly more likely to shop online than Baby Boomers.
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Category: Statistics
80% Find it Online First
80% of Canadians find what they want Online, even if they Purchase it in Store, and 1 in 3 Canadians make at least one online purchase per month.
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73% Prefer to Buy Canadian
They want more variety, better prices and faster delivery. This gives you an edge over the biggest US corporations. Take advantage of it.
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More than Books
While 24% of online shoppers are still buying books, they are also buying food (16%), clothing (43%), medicine (9%), and tech (30%).
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