Adjust: AI and privacy-first technologies fuel APAC’s e-commerce boom and mobile app growth in 2025
Adjust’s 2025 Mobile App Trends report reveals a 26% YoY growth in e-commerce app installs across APAC, despite a slight decline in session length. The report emphasizes the role of AI in enhancing user experiences and highlights increasing adoption of privacy-first technologies, driving personalized marketing strategies for businesses.