The 2025 Training Video Revolution: Balancing Brand, Engagement and Accessibility
Training videos have evolved dramatically from simple instructional content to sophisticated brand-building tools. In 2025, the data speaks volumes: 95% of video marketers view video as vital to their strategy, with 86% actively using it for lead generation.
What's driving this evolution? Three key trends are reshaping how organizations approach training content:
First, short-form video is dominating attention spans, particularly with Generation Z employees. 89% of marketers plan to maintain or increase investment in this format, recognizing that today's learners prefer concise, focused experiences.
Second, AI integration is revolutionizing production efficiency. Currently, 18% of businesses use AI tools to streamline video creation—from auto-generating captions to creating visuals and personalizing content. This adoption is expected to surge, with 85% of marketers believing generative AI will fundamentally change how content is created.
Third, accessibility features have moved from optional to essential. WCAG 2.2 guidelines now require captions for all video content, proper audio descriptions, and sufficient color contrast—making training videos accessible to everyone regardless of ability.
What this means for you: If time constraints are limiting your training video production (as reported by 61% of companies), AI-powered tools can dramatically reduce production time while maintaining quality. Additionally, implementing interactive elements like quizzes and gamification can boost engagement and knowledge retention.
For organizations looking to get started, the most effective approach is incremental: audit current content, identify technology gaps, start with a small pilot project, measure results, and scale gradually based on success.
For a comprehensive exploration of these strategies, check out Oliver's in-depth analysis.
How is your organization balancing efficiency and engagement in training video production?
If you found this valuable, please share it with a colleague responsible for employee training.
