Demandbase Launches Agentbase, a System of Intelligent, Connected AI Agents Trained for Faster, More Unified GTM Execution [United States]

Source: MarTech Series | Author: Demandbase | Read the full article

Demandbase has introduced a new system called Agentbase, which consists of intelligent AI agents designed to enhance the efficiency of B2B marketing and sales efforts. This innovative platform aims to streamline the go-to-market (GTM) process by integrating AI-driven automation and reliable data insights. By doing so, it helps businesses identify valuable accounts and coordinate their marketing strategies more effectively, ultimately leading to increased revenue with less effort.

The first AI agent launched within Agentbase is the Campaign Outcomes Agent, which has already shown promising results by improving bidding strategies for advertising campaigns. In fact, campaigns that utilized Demandbase's tools experienced significantly higher engagement rates compared to traditional methods. Following this, Demandbase plans to roll out additional agents, including one focused on summarizing account engagement activities to assist sales teams in making informed decisions quickly.

In addition to the new AI agents, Demandbase is also launching an AI Design Partner Program. This initiative invites select customers to collaborate with the company to enhance the platform further, ensuring it meets the evolving needs of GTM leaders. Overall, Demandbase's Agentbase represents a significant step forward in optimizing B2B marketing and sales processes through advanced technology.

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