All Adults are Shopping

Virtually all Canadian adults are roughly equal in terms of their online purchasing. Gen-Xers are only slightly more likely to shop online than Baby Boomers.

You would think that Gen-X would be more likely to shop online, but the statistics say otherwise. Adjusted per capita, eCommerce use is fairly equal among adults aged 18-75. The biggest differences relate to income and products.

That means, regardless of your product or service, you have roughly the same market online and off.

Find out how to reach them. PeeperFrog can help: