Virtually all Canadian adults are roughly equal in terms of their online purchasing. Gen-Xers are only slightly more likely to shop online than Baby Boomers.
You would think that Gen-X would be more likely to shop online, but the statistics say otherwise. Adjusted per capita, eCommerce use is fairly equal among adults aged 18-75. The biggest differences relate to income and products.
That means, regardless of your product or service, you have roughly the same market online and off.